Why Jumia seems to be getting it right in Africa
Despite difficulties and some naysayers, Nigerian start-up Jumia shows the way by finding an e-commerce niche in Africa
Africa’s largest e-commerce player, Jumia, has struck up a fruitful partnership with Vivo Energy — owner of Engen-and Shell-branded fuel stations. The result is a distribution network that will tackle the problems it has faced with last-mile delivery.
Prompt delivery in cities with limited addressing systems has been difficult for Jumia. It will now use Vivo’s network of 2,000 fuel station outlets to get around some of those problems. Customers will be able to collect orders and pay for them at a fuel station.