Jumia Technologies’s plan to expand its online retail and trading platform in less developed parts of Africa has long had one significant challenge: a lack of formal addresses for deliveries.

That may be about to change due to an agreement with Vivo Energy, the London-listed owner of more than 2,100 Shell and Engen-branded garages across the continent. Under the terms of the deal, the sites will be used as pick-up points for Jumia-bought goods and customers will be able to pay for them at the same time as buying petrol...

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