Imagine climbing into bed with actors Matthew McConaughey or Eva Green? No, no — not for that — but rather, so that they can read you a bedtime story.

Meditation and sleep app Calm has more than 60-million downloads to date and is valued at over $1bn. In a stroke of unmitigated genius the people behind the digital tool have been enlisting "great voices" to narrate bedtime stories that will help subscribers (about R700 a year) a relax and sleep. These fiction and nonfiction narratives come on top of the meditation, music and breathing exercises that the app offers, and might inform or amuse but are primarily about getting listeners into a restful state...

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