LG last week unveiled its latest flagship device in SA — the G7 ThinQ (pronounced "thin-queue") smartphone. Like Sony and many others, LG has the formidable task of competing for market share with the three or four more dominant mobile manufacturers — especially in the upper reaches of the smartphone market. Both LG and Sony have been more successful in their other product tiers, despite consistently producing good phones. When it comes to market-leading smartphones, buyers are brand loyal, and the aspirational quotient of particular devices is hard to counter. So where does that leave the next-tier brands? The G7 is a competitive device for LG. It’s an attractive handset with Gorilla Glass 5 front and rear, slim bezels and a bright screen. It has a little edge where the glass meets the metal frame and, while I’m not at all sure this was the intention, that edge makes for a comfortable and secure one-handed grip. LG is rightfully making a big fuss over the G7’s artificial intelligen...

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