Calling the tune?
Is SA's most innovative mobile operator really a disruptor?
Will products such as LIT and cheaper data counteract low churn rates and convince customers to switch providers?
The rush for telecommunication glory is on, with all four SA operators introducing innovative products to lure customers. Last week Telkom, which is known to be the most innovative — and also has the smallest market share — unveiled its zero-rate data music and video streaming services, LIT Video and LIT Music, which it says will disrupt the industry. Since last year Telkom has launched a number of other products under its data-focused FreeMe package that have helped grow its subscriber base, especially in the mobile division. Through its partnership with music streaming and video-on-demand service providers, Telkom will enable some of its customers to access selected platforms for free. Subscribers on a 2G bundle will be able to stream music through Simfy Africa, Google Play Music and Apple Music without their data being depleted. LIT Video users who buy data bundles of 5G to 20G will also not be charged to use Showmax, Netflix, YouTube and Google Play. But the LIT services do not ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.