STEPHEN CRANSTON: Not the Roodt roadshow
The Efficient Group, home of economist Dawie Roodt, is one of those small caps that certainly adds some choice to the financial sector
The Efficient Group is one of those small caps that certainly adds some choice to the financial sector. It was known for many years as the home of economist Dawie Roodt. His appearance fees on TV and radio and his numerous columns must have kept the business going in its early days. Then, in a classic example of the tail wagging the dog, Efficient absorbed the largest unit trust co-branding business in the country when Robert Walton left Metropolitan and took most of the white-label funds with him. Efficient CEO Heiko Weidhase is no slouch at sales — he marketed canned peas in a previous life. But next to his breeze Walton is a tornado. Rather like salesmen of the past such as Winky Ringo of Dashing Furniture and Sean Melnick of Peregrine, except he works late on Fridays. Even in the pampered fund management industry there is resentment about Walton’s pricey Italian sports cars. Quite a culture clash with the rest of Efficient, which prefers Sanlam middle management suits and cars. ...
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