EDITORIAL: Financial Mail's new news model
Much of our content remains free but we have worked hard to create for our subscribers a package of exclusive news and comment from our own titles and our international news and data partners
From this week, the Financial Mail is trying something new and daunting in this era of digital news. Much of our website content, largely free for so long, is now behind a paywall as part of BusinessLIVE.co.za.
We haven’t done this lightly. We have built up BusinessLIVE as a hub of the best of the Financial Mail, Business Day, the Rand Daily Mail and Business Times.
Many articles will still be free, but full access will be limited to those who subscribe — who will also now get access to content from The Wall Street Journal and Financial Times into the bargain.
This is what the economics of the news business dictate. A business model in which a news company pays someone to gather top-quality intelligence and then simply gives it away online is clearly limited — especially as advertising is under severe pressure.
Top publications — including The New York Times, Financial Times and The Economist — understand this and see it as an opportunity to reach new readers.
At the Financial Mail, while our print circulation has fallen in the past decade, about 245,000 people read our articles every month. This means more people are reading the magazine than at any time in our history, thanks to the Internet.
The good news is that print subscribers of this magazine have full access online. So, please sign on and try it out.