I’m writing this company review on Le Mans weekend, which is basically Woodstock for petrolheads.

After much research on SuperSport’s streaming packages, it became clear that the strategy is “soccer or everything” — the exact opposite of the on-demand content strategies that have been a feature of the millennial generation. It’s even worse for younger generations who can barely concentrate for more than five minutes of video, let alone pay for a bundle of content...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.