Behind SA’s online shopping habits
In SA the three categories of purchases most often made on the web are clothing, entertainment and education, and tickets
South Africans are expected to spend R45.3bn on online shopping this year, up 19% from 2017. Sixty percent of that will go towards overseas retailers, leaving a projected R18bn for local sites, according to the fourth annual PayPal and Ipsos cross-border e-commerce report.Consumer shopping behaviour in over 31 markets was surveyed. The study reveals that more than 69% of adults who were active online in SA had shopped online in the past 12 months.The report predicts that online shopping will increase even more over the next 24 months. It is forecast to reach R61.9bn in 2020.Over 75% of adults surveyed had one reason in common for shopping online — convenience.Efi Dahan, general manager for PayPal in Africa, Middle East and Eastern Europe, says advances such as mobile technology and access to data have made it easier for South Africans to shop online.For SA consumers, the three most popular categories of online purchases are clothing, entertainment and education, and tickets for ev...
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