Vodacom’s reputation as the most expensive mobile operator has done little to narrow the gap between it and its rivals. If anything, that gap is getting wider. The company activated 3m new voice and data Sim cards between April 2016 and March 2017, taking the total number of subscribers to 37.1m. In comparison, MTN has 30.2m, Telkom 4m and Cell C 15.3m. Users frequently require more than one Sim card to operate multiple devices. Vodacom’s growth is thanks to its superior network quality in many parts of the country, coupled with dynamic and innovative data and voice bundles introduced in recent years. Vodacom’s Just 4 You and power bundles promotional products have been such a hit with its subscribers that the company seems to have made these permanent features. It plans to add more offerings in coming months. Both products offer time-based data and voice packages at reduced rates. Just 4 You packages are designed according to customers’ usage patterns. For example, a user can buy a...

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