A decade ago, Netflix fired the first salvo in the streaming war when all episodes of the new series House of Cards were released simultaneously. Up until then, Netflix did not have any original content, and depended on the licensing of older content from the major Hollywood studios.

The move sparked an arms race between the major studios, which all launched multiple streaming services offering a deluge of original content directly to consumers. Budgets for productions ballooned and the number of series exploded. Hollywood was filled with glee. ..

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