E-commerce is at a crossroads in SA. This is one of the findings of the Online Retail in SA 2019 survey conducted by research group World Wide Worx.With online sales making up 1.4% or R14bn of total retail sales, and 4% of consumer shopping online, the sector is on a firm footing. Even so, for e-commerce to really take off, local online businesses need to start reinvesting their earnings.This isn’t happening. "A significant impediment to the growth of e-commerce in SA is the unwillingness of business to reinvest. Only one in five companies surveyed invested more than 20% of their online turnover back into their online store. Over half invested less than 10% back," the report says.It notes that this is despite 71% of all online retailers surveyed saying they were profitable.That’s the problem, says World Wide Worx MD Arthur Goldstuck. "A lot of e-retailers are profitable, but they have to make the choice between taking profit and reinvesting, and they are generally not choosing wisel...

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