Will British American Tobacco crack a vape break?
The tobacco giant is using influencers to boost its new-generation business. But the jury is still out
It’s not easy to kick old habits, and British American Tobacco (BAT) looks like it’s having a tough time convincing investors that its various alternatives to unhealthy cigarettes will keep profits blazing.
BAT’s traditional cigarette business crimped further in 2020 (by almost 5% in volume)...