Veteran investment writer Marc Hasenfuss recently wrote in the FM ( how British American Tobacco (BAT) believes it can generate £5bn from new-category brands like Vype, Vuse, glo and Velo by 2025.

Apparently BAT is now telling consumers that the best way to avoid the health risks of smoking is not to simply quit. Rather, the company and others are touting the new-generation vaping devices as “healthier.”..

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