TELITA SNYCKERS: Is vaping just another smokescreen from big tobacco?
Internal industry documents showed that the industry in earlier years misled the public about the effect of its products on people’s health. We had better hope that its new generation of cigarettes really is less risky
Veteran investment writer Marc Hasenfuss recently wrote in the FM (https://www.businesslive.co.za/fm/fm-fox/2020-12-17-british-american-tobacco-thank-you-for-not-smoking/) how British American Tobacco (BAT) believes it can generate £5bn from new-category brands like Vype, Vuse, glo and Velo by 2025.
Apparently BAT is now telling consumers that the best way to avoid the health risks of smoking is not to simply quit. Rather, the company and others are touting the new-generation vaping devices as “healthier.”..
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