THE G SPOT
Cell C looks for new subscribers through roaming agreement with rival MTN
Strategically and tactically we said we need to embrace this sharing, allowing ourselves to compete on products, says CEO Douglas Craigie Stevenson
Cell C has finally signed a long-awaited roaming agreement with much bigger rival MTN. We asked Douglas Craigie Stevenson, CEO of Cell C, to explain the significance of the deal, especially now that Telkom is back for a third bite at the struggling mobile operator.
We always struggled to attract higher-end subscribers. So that was where the initial phase 1 with MTN was signed, and that was the rural and peri-urban roaming agreement we did, and that was a huge boost for us, to be able to get our network footprint out...