If there’s a watch brand that is associated with the cachet, craft and provenance of flying, it’s Breitling. The Swiss company dates to 1884 but has been entrenched in this airborne world since the 1930s. In 1938 it launched a special aviation division, the Breitling Huit Aviation Department, to focus on onboard clocks for aircraft, and its clients included Britain’s Royal Air Force. You can imagine how busy the division was during World War 2.

Under the watch (pardon the pun) of new CEO Georges Kern, the brand is combining top tech and modern craftsmanship with this aviation heritage...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.