JumpropeCool factor 4/5Usability 4/5Value for money N/A With the dominance of social media platforms like Instagram, Twitter and Facebook, video content is booming. This isn’t new information — it’s been a trend marketers have been talking about for a while, but the numbers continue to grow. Facebook’s usage statistics show that the dwell rate — how long a user lingers on content — for video is five times that of text posts. And though that seems obvious (watching a video takes time, compared to scanning some text), for brands trying to reach customers, that’s a significant difference. Traditionally, video content has been expensive and time-consuming to produce, but as our smartphone cameras get smarter and better, both metrics are coming down. And our expectations of social video are different from big-impact video advertising (think Super Bowl ads), meaning even one-person start-ups can get in on the trend.

An app called Jumprope (iOS, free) hopes to make social video produ...

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