GIMME: Easy video marketing with Jumprope
Jumprope hopes to make social video production and sharing even simpler, with ‘how to’ videos being its main thing
JumpropeCool factor 4/5Usability 4/5Value for money N/A With the dominance of social media platforms like Instagram, Twitter and Facebook, video content is booming. This isn’t new information — it’s been a trend marketers have been talking about for a while, but the numbers continue to grow. Facebook’s usage statistics show that the dwell rate — how long a user lingers on content — for video is five times that of text posts. And though that seems obvious (watching a video takes time, compared to scanning some text), for brands trying to reach customers, that’s a significant difference. Traditionally, video content has been expensive and time-consuming to produce, but as our smartphone cameras get smarter and better, both metrics are coming down. And our expectations of social video are different from big-impact video advertising (think Super Bowl ads), meaning even one-person start-ups can get in on the trend.
An app called Jumprope (iOS, free) hopes to make social video produ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.