Last week Huawei launched the Mate 10 Pro and Mate 10 Porsche Design models to the SA market. They are the latest flagship devices from the Chinese manufacturer and it’s clear they’re aggressively pursuing the top end of the market here. Both devices offer serious specs and beautiful materials, as well as their top processors. Huawei SA’s Avashnee Moodley told the Financial Mail this is a deliberate shift to the mid-and high-end. "We are targeting the premium user with a 7-10 LSM as our devices now cater for the needs of these consumers. In this particular segment, we are number two in SA, with a year-to-date market share of 18.1% in the US$400-$600 segment," she says, citing data from market researchers GFK (as of the end of September 2017). The Mate 10 Pro will set you back a lot more than $600 though, with a recommended retail price of R17,999, and the brand-collaboration device (the Porsche Design model) will set you back a whopping R26,999 — higher than the expected cost of the...
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