Lunga Siyo is the executive tasked with turning Telkom’s Yellow Pages into an e-commerce platform as part of the group’s efforts to expand into fintech.Telkom has, for the past decade, dedicated resources to changing its business into a modern mobile network operator beyond its fixed-line business. And it recognises the opportunity to increase revenues from financial services.While other mobile operators have focused mainly on mobile payments, Telkom has decided to remake its 70-year-old Yellow Pages unit into an online marketplace called Yep! The process is overseen by Siyo.As voice revenues fall and margins shrink in mobile data services, mobile operators such as Vodacom and MTN have also been on a mission to grow new lines of business.Despite being SA’s fastest-growing mobile operator, having surpassed Cell C to become the No 3 player last year, Telkom needs to diversify. It also has to offset the continued fall in its legacy copper line business."So far, so good," Siyo tells the...

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