PROFILE: The People’s Fund CEO Luyanda Jafta on capital solutions
Testing the water with a crowdfunding platform convinced Luyanda Jafta there isn't a shortage of capital and that finance is not set up for the growth of small businesses
The boy who was bored at school is now a man on a path to reimagine the way in which small businesses access capital and finance their operations. His mission is to make ordinary South Africans understand what it means to be financiers. Luyanda Jafta is the CEO and co-founder of The People’s Fund (TPF) — a crowdfunding platform that seeks to address some of SA’s economic challenges. This includes access to capital, and has been operating for just under two years in SA, investing in the small and medium enterprise space. "The People’s Fund is primarily a means to effect economic change, unlock capital from everyday people, and give them the benefits of growing the economy by doing it through small businesses." Given the 60% poverty rate among black people, Jafta is passionate about addressing growing income inequality in SA, saying small businesses that require unskilled labour are the first step in shrinking the wealth gap. He goes so far as to say: "If you want to solve violence ag...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.