CONSUMERS are clicking their way to new clothes and fashion accessories, and bricks-and-mortar stores would do well to catch on to the trend or risk becoming fashion has-beens.Superbalist, Spree and Zando are just some of the well-known online stores selling fashion goods. All three were launched after 2012.Global management consulting firm AT Kearney says that in the past decade, online retailers have become more popular as consumers have looked for convenience in a continuously connected world.World Wide Worx MD Arthur Goldstucksays well-established local retailers have been slow to embrace e-commerce and have allowed new Web-based retailers to dominate and lead the sector in this regard.“Pick n Pay and Woolworths were for years the only standard bearers among the major retailers to take it up seriously. Now you have the likes of Mr Price and The Foschini Group introducing innovative approaches and reaping the benefits; but even that hasn’t seemed to spur on the major retailers as...
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