Brace yourself. The most exciting development in SA’s cellular industry right now is a move by ... Telkom.Last week the fixed-line behemoth — which mobile network operators in years past managed to usurp for voice calls and wireless broadband by offering more flexibility — turned the tables on these now dominant networks with its own aggressively cheap deals.Telkom launched a competitive range of new products, focused on data — instead of voice — that should be giving the other networks sleepless nights. Called FreeMe, the packages start at R99 for 1GB, and extend to R999 for unlimited voice, data and SMSes.The deal-maker is that all its packages offer free messaging and voice-over-Internet-Protocol (VoIP) calls via WhatsApp, BlackBerry Messenger and Viber. Deals with Skype and FaceTime are on the way.The prices are the same for both prepaid and contract customers.Instead of the confusing bundles linked essentially to call minutes, Telkom has turned everything on its head by focusin...

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