Bell Pottinger’s apology last week had all the creepy sincerity of a pervert who’s really only sorry he got caught spying through a peephole. James Henderson, CEO of the public relations firm, said its campaign for the Guptas — to stoke racial division around white monopoly capital — was “inappropriate and offensive”. He said his senior management had been “misled” by certain partners, who’ve now been axed. “This in no way reflects the values of Bell Pottinger,” he said.

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