A friend recently reprimanded me for not staying in touch. She’s a good friend so the reprimand wasn’t lightly delivered or received. My initial indignation was curbed by a cursory mental audit of my communications; she was right.I could have blamed it on my move to Cape Town where friendliness (at least of the Gauteng variety) is discouraged. But that seemed a bit far fetched. After a little more scrutiny I realised it wasn’t Cape Town’s fault at all, it was Steve Jobs.It was a rather shocking realisation. A brilliant but flawed individual whom I’d never met has had a dramatic impact on my daily life and in a remarkably short time. This puts Jobs up there with Joe Woodland, who invented the barcode.This realisation struck me on the 10th anniversary of the introduction of Apple’s smartphone.Just as the barcode has changed shopping and enabled the growth of multinational retail groups, the smartphone has changed personal communication and enabled the growth of new mega-industries.Som...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.