WHEN Robin Moore joined Astrapak as its CE in October 2012 he took on the monumental challenge of rescuing the plastics packaging manufacturer from looming disaster. Moore, who engineered many successful turnarounds during his 27 years with Nampak, is proving up to the challenge."We have concluded the first [two-year] phase of the turnaround and I am happy with what has been achieved," says Moore, who took over as CE from Marco Baglione. "There is still work to be done, but the bulk of our strategy is in place," he says.The task he assumed was to bring order to a group brought together through acquisitions Ray Crewe-Brown executed during his tenure as CE between 1997 and 2008. Crewe-Brown created SA’s largest plastics packaging company, but left a legacy of 23 competing business units operating under their own brands. Moore says: "We will end the restructuring with nine focused manufacturing entities compared with the previous 23."Central to Moore’s strategy is to focus on niche, hi...
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