Do you remember “Zoom Zoom”? That was the marketing slogan of Mazda when it was a significant force in the South African motor industry. Recently, it’s been more “Doom Doom” as the Japanese brand’s sales and market share have plummeted. 

But now there are signs of a rebirth — not as the mass-market brand that Mazda used to be but as a niche producer of premium-quality cars at a less-than-premium price. ..

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