DAVID FURLONGER: Still room for some zoom
Reality outweighs nostalgia as Mazda plans a comeback
Do you remember “Zoom Zoom”? That was the marketing slogan of Mazda when it was a significant force in the South African motor industry. Recently, it’s been more “Doom Doom” as the Japanese brand’s sales and market share have plummeted.
But now there are signs of a rebirth — not as the mass-market brand that Mazda used to be but as a niche producer of premium-quality cars at a less-than-premium price. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.