Now that almost every populist movement, political party and entrepreneurial fake news merchant is pushing the xenophobia sales pitch in SA, someone is bound to start looking elsewhere for a brand differentiator.

There’s the race one, of course, the anti-West one, and radical economic transformation, among others. But as sure as God didn’t make little green apples, the diminishing returns on the tried-and-tested shibboleths that drive the economy of hatred are going to force someone to come up with something fresh...

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