DAVID FURLONGER: The more, the merrier?
Creation of the Stellantis group unites a melting-pot of brands in SA
First it was Peugeot, with a dash of Citroën. Then came Opel. Now there’s also Fiat, Alfa Romeo, Abarth and Jeep. If Leslie Ramsoomar thought he had a straightforward path ahead of him when he was appointed MD of Peugeot-Citroën SA (PCSA) in February 2020, he’s been continuously disabused of the idea.
Even the company he joined no longer exists. Following the recent merger between French group PSA and Italian-US conglomerate Fiat Chrysler Automobiles (FCA) to create the Stellantis group, he’s now head of the wholly owned SA subsidiary of the same name. His job is to turn underperforming components into a successful whole...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.