CHECKOUT COUNTER: P&G saves $750m on advertising
01 February 2018 - 01:00
A weekly round up of the hottest international retail and consumer news. 1. P&G in saving mode Procter & Gamble has saved US$750m on advertising, says its CFO, Jon Moeller. He says the group — one of the world’s biggest advertising spenders — is expected to save another $400m. At the company’s second-quarter earnings call last week he said P&G now works with 2,500 agencies and plans to reduce this to 1,250. 2. KFC’s country colonel
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