Bravo: no snoozing, no losing
Innovation is the name of the game as the bed maker looks to new markets to offset stalled sales in SA
When there’s no growth in SA, what’s a furniture and bedding manufacturer to do? Innovate its "lounge and sleep" product lines and rely on growing business in European cinema markets and places such as Zimbabwe and the US’s "Lone Star State", Texas, it would seem. That is what SA player Bravo Group is doing, having recently exhibited at a cinema industry expo in Barcelona, Spain, and leased a showroom for its African Heritage leather furniture line in Dallas, Texas. Bravo was formerly owned by dual-listed retailer Steinhoff. For competition reasons, Steinhoff sold out to a consortium led by Absa Capital in 2007. At the time it was involved in negotiations to buy JD Group. The takeover was difficult and controversial, but it ultimately appears to have paid off. The group has a broad portfolio of iconic international and local mattress and furniture brands, and chances are the bed you’re sleeping on is made by Bravo. Its stable includes Sealy, Edblo, GommaGomma, Grafton Everest, King ...
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