WATCH | Does your agency have what it takes to survive the pandemic?
FM AdFocus in conversation with Faheem Chaudhry and Darren Hampton on May 28, 10am
25 May 2020 - 11:53
Early estimates predict that the global advertising industry will lose $23bn in revenue as a result of the Covid-19 pandemic that has forced lockdowns, and economic slowdowns, across the world.
The ad industry is balanced on a razor’s edge, forcing a turning point of sorts: can agencies afford to stay as they are, maintaining the same-old-same-old status quo; or are they willing to invest in resources and expertise to form true business partnerships with their clients? ..
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