SOCIAL MEDIA
Insurance product for those who go too far on social media
A new insurance product will protect people who are unable — or unwilling — to hold their tongue on social media
The insurance industry is constantly coming up with innovative and creative ideas to get more of the public’s money. The sector’s newest product caters for people with "Twitter finger" issues — who risk getting into trouble because of posting their thoughts indelicately on social platforms. Insurance company Acuideas, in partnership with Santam subsidiary SHA Specialist Underwriters, has developed the product, which is the first of its kind in the country. The Social Liability Insurance Policy (Slip Up) covers the legal fees and damages associated with defence against allegations of online privacy invasion or defamation.
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