Vinessa Naidoo’s enthusiasm is admirable. "I want us to be seen as a top-class, niche MBA provider," says the acting director of the Tshwane University of Technology (TUT) Business School. "I think we offer an excellent product. A number of our graduates have told me the programme was a life-changing experience."The challenge is to turn wish into reality. Despite the TUT MBA having been accredited for several years, the profile and brand image of the school’s course are low. Market research for Ranking the MBAs shows very limited employer recognition of the programme.Graduates with a TUT MBA are complimentary about course content but their main reasons for choosing TUT were affordability and location; it operates from a Pretoria city-centre building. Tellingly, 73% would have preferred another school if price and location were not issues. It is the only school not on the wish list of graduates from at least one other school.In many respects, TUT is going through what other universit...
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