TOBY SHAPSHAK: How big can Apple get?
The company’s market value has passed $3-trillion and doesn’t look like stopping
20 July 2023 - 05:00
One of my son’s favourite books is James and the Giant Peach. I was just as enthralled when it was read to me as a child. I recall images of a fruit so big it had tunnels you could bite into of cool, refreshing peach flesh. As unrealistic and fantastical as it seemed, who doesn’t want to fly in a giant peach borne by seagulls?
In real life that peach is, well, Apple. ..
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