Red Espresso’s success lies in the rooibos leaves
Red Espresso’s founders recognised the potential of the health and wellness market before it became a worldwide phenomenon. Today, the family-owned business is considered a global pioneer in healthy café culture. And more good things seem to be brewing
11 May 2023 - 05:00
In 2005 Pete and Monique Ethelston were on honeymoon in Nepal when they received the e-mail that would change their lives. Long-time friend and business partner Carl Pretorius wrote how — jittery after his sixth cuppa joe but still keen for something more — he’d torn apart a rooibos tea bag and put the leaves through his home espresso machine. The results weren’t half bad.
Over the next few months, using high-quality rooibos and tinkering with the exact grind, Pretorius was able to produce something that mimicked a real espresso — right down to the frothy “crema” on top — but without the caffeine. ..
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
This article is free to read if you sign up or sign in.
If you have already registered or subscribed, please sign in to continue.
Questions or problems? Email helpdesk@businesslive.co.za or call 0860 52 52 00.