An excessive number of lonely hearts has given rise to the world’s largest shopping day — Singles Day, in China, which this year generated $38bn in 24 hours of online sales. An alternative to Valentine’s Day, Singles Day takes place on November 11 (the four digits 11/11 are said to resemble "bare branches", a Chinese term for a bachelor).

It was first held on a university campus in the early 1990s. But Jack Ma, owner of Chinese online retail giant Alibaba, turned it into an online shopping frenzy from 2009 — if you can’t have someone you might as well have something...

Subscribe now to unlock this article.

Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).

There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.

Cancel anytime.

Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.

Speech Bubbles

Please read our Comment Policy before commenting.