Fashion gets faster and the CBD is in vogue
Clothing and other items in city-centre Joburg shops are drawing budget-conscious, trendy shoppers. And the big chains are also increasingly aware of the need to respond rapidly to changing demands
The heart of Johannesburg’s central business district (CBD) is a fast-fashion haven and "on-trend" this year are ruffled shirts, perspex heels, berets and 1990s-style retro sunglasses. Though such items may set you back tens of thousands of rand from the likes of Gucci and Chanel, fast fashion has made trends easily accessible to less wealthy consumers. Fast fashion is a contemporary term used by retailers for designs that move from the catwalk to the shop floor, capturing fashion trends. SA’s fast-fashion market ranges from catwalk-esque looks at Mr Price and H&M to entire streets of fashion stores in the CBD. In the CBD you can find it all, from Zara replicas to Gucci knockoffs to cheaper versions of high-end make-up brands. A shirt from Zara will set you back anywhere between R400 and R690 in Sandton, but in the CBD similar items cost a little over R60. The biggest brand in the knockoff game is a hitherto little-known player called Rainbow Nation. Olerato Sesing, a 24-year-old st...
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