Breaking ground
New JSE listings for investors to mull over
Buy, hold or sell? Investors Monthly looks at several new listings
LONG4LIFEShare price: 673cJSE code: L4L BUY IM might usually have several misgivings about punting a much-hyped new listing as a "buy" — doubly so if there are no fundamentals to measure prospects by and the share price, at the time of writing, reflects a huge premium on the cash-only capital base. But Long4Life is no ordinary investment firm. The prime mover is deal-making doyen Brian Joffe (pictured). It probably won’t be long before investors can gauge whether his Midas touch is still intact, as deals are likely to be bagged in the short term. Long4Life is in advanced negotiations to buy 100% of beauty franchise Sorbet for about R130m in a share and scrip deal. Long4Life’s prelisting statement also noted that, in terms of the investment pipeline, there is significant scale and scope of opportunities in the market segments being targeted. The company has already identified a number of other opportunities. Long4Life might become a focused investment vehicle rather than a diversifie...
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