28E CAPITALThis firm targets sophisticated active day traders. It gives clients access to a variety of third-party platforms which provide powerful tools like algorithmic trading. Using these, clients get direct market access and 28E has recently launched a new system for index futures and local equity CFDs. Clients can write their own algorithms and mechanical trading systems. While day traders are core, 28E does cater to all client types with products tailored to the market segments. For example, it states that “young savers” make up only 10% of its target market — with the others evenly spread with 30% each — but it still caters to them with a fee-free offering based on ETFs and other products. It also offers actively managed discretionary portfolios. It is quite expensive for anyone not doing significant trading. The service charge is R400/month unless more than R500 is spent on brokerage. That would require about R80,000 of equities trades per month.However, 28E is keeping its ...
Would you like to comment on this article?
Sign up (it's quick and free) or sign in now.
Please read our Comment Policy before commenting.
Subscribe now to unlock this article.
Support BusinessLIVE’s award-winning journalism for R129 per month (digital access only).
There’s never been a more important time to support independent journalism in SA. Our subscription packages now offer an ad-free experience for readers.
Cancel anytime.
Questions? Email helpdesk@businesslive.co.za or call 0860 52 52 00. Got a subscription voucher? Redeem it now.