CHECKOUT COUNTER: Cheers (for now), George
A weekly round up of the hottest international retail and consumer news. 1. Cheers (for now), George Nespresso will be shifting its advertising focus from a premium or exclusivity theme to one of sustainability and provenance. This means George Clooney will take a back seat to the real faces of the 70,000 or so farmers who supply the coffee group. The move aims to highlight Nespresso’s investment in local coffee-growing communities as environmental groups raise alarm over coffee-pod waste. 2. Unilever to buy Brazilian organic food firm Unilever has agreed to buy Brazilian organic food business Mãe Terra for an undisclosed sum. Globally, the healthy foods trend is gaining relevance fast. Earlier this year Unilever’s venture capital and private equity arm led a US$9.2m funding round for Sun Basket, an organic meal-kit start-up. 3. Ikea’s green fingers Space10, the innovation lab of Swedish-founded, Netherlands-headquartered retailer Ikea, has designed a prototype of a mini-farm that c...
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