It is conceivable that juicing is a fad too far and that kale isn’t as saintly as it seems. However, for the fervent who cleanse, reset and detox but might be averse to slicing, chopping and dicing, it has never been easierto get in five-a-day, thanks to Woolworths. One might argue that its precut juice mixes pander to the lazy, but the retailer is more inclined to call the prepped offerings and shortcuts it sells "solutions." "Customers come in [to our stores] and want to be inspired about what to make for their meals. They want us to help them, to make it easy for them. Even if it’s just allowing them to put sprinkles on a salad — they feel less guilty," says Woolworths CEO Zyda Rylands. "Customers also don’t have to get to a big mall — we have small stores and some big ones. It’s just convenient to get to us. We are very well positioned." The group has made fat profits from catering to the time poor and cash rich, and in doing so it has altered retailing in SA to build a R25bn fo...
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