Soko, the Uber of SA retail, goes global
The Soko District in Rosebank Mall brings together tech, ‘digital-first’ retail and physical space. Is this the ‘new look of retail’?
26 August 2021 - 05:00
Rosebank Mall has, for the most part, been eerily quiet since the pandemic and resultant lockdowns shuttered stores and kept shoppers at home. But there’s a fresh buzz emanating from the third level of the Joburg mall — Soko District, a space for small, upscale brands, is enticing shoppers and unleashing much-needed energy in the centre.
Soko is Swahili for "market" and that’s what this is — in an indoor-market-meets-department-store-meets-emporium kind of way. Only, it’s more fluid, edgy and creative...
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