Tashas is expanding in the Middle East. There are 14 of the upmarket yet casual restaurants in South Africa, with two more due to open this year - in the Mall of Africa in Johannesburg and Ballito in KwaZulu-Natal. Natasha Sideris, founder and managing executive of the brand, has always said there would be no more than 16 outlets in the country and by the end of this year, that will be the case. Sideris now has her sights set on the United Arab Emirates. The first Tashas outside South Africa opened in Jumeirah in 2014 and has proved popular with emirate citizens and expats. Dubai was chosen as the first step to international expansion because of its proximity to South Africa - especially in terms of overnight travel, a similar time zone and the fact that, as in South Africa, shopping malls are perceived to be entertainment destinations.The success of the store in Jumeirah confirmed there was opportunity in the region, and this year, Sideris has been spending 70% of her time in the U...
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