JAMIE CARR: Fantasy game Warhammer cashes in on chaos and conflict
The world’s most popular miniature war game is all set to profit from a deal with Amazon which gave its share price a 14% boost
Fantasy games have long been enjoyed by the sort of people who have an above-average chance of hitting the headlines as proud proprietors of a dungeon in a basement where residents are kept manacled to the wall, but they have become a sizeable business. Nottingham-based Games Workshop is responsible for unleashing Warhammer 40,000, which may not exactly be a household name but among cognoscenti is the most popular miniature war game in the world.
It is set in the distant future, where a stagnant human civilisation is fighting it out with hostile aliens and supernatural creatures. Its devotees spend a fortune to assemble armies to fight battles between the forces of Chaos and the Imperium of Man. Games Workshop sells the rule books that are essential to navigate the bewildering complexity of this fictional universe, the model parts that players then assemble and paint, and all the peripherals such as dice, measuring tools, paints and glues...
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