Can a dose of business savvy finally bring sanity to the madhouse that has been Eastern Cape rugby? Nine months after buying control of the Isuzu Southern Kings — the region’s professional rugby franchise — partners in a business called the Greatest Rugby Company in the Whole Wide World say they want to end years of rugby hurt.

They hope the creation of a local team that can compete successfully in international competitions, and the reinstatement of a rugby development pathway that allows promising players to stay in the province, will harness the Eastern Cape’s apparently bottomless well of rugby talent...

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