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Last year, the value of Black Friday and Cyber Monday purchases hit R6bn in SA. It was a significant increase on the close to R3bn spent in 2018, which already outperformed sales from previous years. We learnt that, despite a sluggish economy, South Africans were still spending.

But something else learnt from years past is that you don’t have to be a retail giant to take advantage of the Black Friday buzz. Small businesses — from garden services through to law firms — can and should use this time of consumerism to punt their services too...

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