Big things brewing at Vida e Caffè
The Cape Town coffee brand is using partnerships and innovation to remain relevant and grow its business
03 August 2023 - 05:00
“When we started Lift, we had a few non-negotiables,” says Jon Ayache, CEO of the almost three-year-old airline. One was that customers shouldn’t be penalised for changing their flights. Another was that there should always be good coffee on board.
“I’d never had a decent cup of coffee on a plane,” says Ayache. “But I was sure it was possible. We started thinking about who could do it. And Vida was the obvious choice.” ..
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