What would the DA be like if it were a business? Here is an enterprise choosing not to grow, yet there is a sea of ready-to-pay clients. The DA blew up under former leaders Tony Leon and Helen Zille, and plateaued in the early 20 percents, having recorded a marginal drop under Mmusi Maimane.

For a party that moved from 12% to 16% and 22.23% in three successive elections since 2004, it looks like it is in a plateau, where it can only move marginally around the early 20s. It looks like it is doing everything to chase away new voters. If it were a retailer, it would put up a “right-wing customers only” sign at the door...

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