In 2016, Nhlanhla Dlamini decided to start a business manufacturing pet foods after seeing a gap in home-grown products that could be exported to international markets. He founded Maneli Pets, which has set an ambitious target of creating 1,000 jobs.

Dlamini — who has a background in management consulting — is a recipient of funding via the government's black industrialists' programme, established eight years ago to provide funding and other forms of support to black-owned firms seeking to scale-up and compete with established players. ..

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