Competition is heating up in the public transport space as companies jostle to install WiFi routers in buses and taxis to access millions of commuters – a captive market for advertisers.

This week Vodacom and vehicle tracking company Netstar, a subsidiary of Altron,  announced their partnership to create WiTaxi, while digital content company Sebenza, partly owned by former government spokesperson Mayihlome Tshwete, recently initiated a rollout with plans to install devices in 10,000 taxis this year.  ..

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